Our Story
The Story Behind Rustic Fringe
I’ve always loved Highland Cows. There’s something about that shaggy fringe and that calm, unbothered face that’s had a soft spot in my heart for years, long before Rustic Fringe was ever an idea.
That love turned into a want. I found myself wishing I had my own mug and my own bag with a Highland Cow on them, something with real personality rather than anything I could find on the high street. The idea sat there for a while, waiting for the right nudge.
That nudge came from a wooden chopping board, a Highland Cow engraved into it, bold lines and all. Seeing it made something click. I found myself imagining that same cow reimagined in a soft watercolour and ink style and decided it was finally time to make it real. That’s where Rustic Fringe began.
What we're here to do
We create characterful Highland Cow gifts that bring a little warmth, personality and genuine joy to everyday life, all with a quietly British feel.
Who it's for
Rustic Fringe is for anyone who loves cosy homeware, thoughtful gifts and a bit of personality on their stationery. Highland Cow enthusiasts will feel right at home too, but you don’t need to love Highland Cows already. Most people fall for the feeling first, and the cow second.
Meet the herd
Every Rustic Fringe cow has a name and a personality. Some are dreamers, some are wanderers and a couple of them are far too pleased with themselves.
The Daydreamer
Gazing softly upward, miles away in her own thoughts. Peaceful, content, completely unbothered.
The Dreamer
Looking up into the breeze, full of quiet hope.
The Wanderer
Eyes on the horizon, always ready for the next field over.
The Curious One
Head tilted, utterly nosey, in the nicest possible way.
The Gentle Soul
Calm and kind, the one everyone goes to for a chat.
The Comedian
Tongue out, always the one making everyone laugh.
The Joker
Life’s too serious for this one.
The Trickster
Just caused some mischief. No regrets.
The Show-Off
Knows exactly how good that fringe looks.
The Confused One
Has completely forgotten what she was doing. We’ve all been there.
And a small friend
A little British robin has started turning up across the herd, perched on a horn, tucked into a fringe, keeping an eye on things. Not decoration. A proper companion character and one we’ll be developing further as the range grows.
What you won't find here
No generic wildlife art or farmyard branding. Every cow has a name and a personality, not just a coat.
No tartan and thistle cliches. The Highland heritage is in there, quietly, never laid on thick.
No neon, no cold corporate minimalism, no flat cartoon faces. If it doesn’t make you smile, it doesn’t make the cut.
Want first look at new characters and designs?
Join the email list on the home page, or say hello directly.